If you are anything like me and starting out with your own business then you probably have the same problem with consistency. It’s so hard to keep up with blog posts, podcasts, video content then on top to also work and consume same.
The only way I can stop this train of non-consistency is to create a calendar and start incorporating daily dos. Consistency alone is not worth the blog its posted on, the hard part is coming up with readable/watchable content without cringing when you watch yourself back.
My motto has always been ‘Just Do It”. I should practice what I preach and/or take my own advice but then again who really takes their own advice. You have to be very present of mind in order to be in the middle of a dilemma to stop and think ‘didn’t I say a few months back to someone they should do such and such in this situation, I’ll take my own advice’. Like when does that happen? I believe its possible but takes a bit of training.
Well, I want to kick my heels into gear and get a clear stream of consistency going. In my mind that is a daily morning blog, a twice-weekly podcast and twice weekly vlog. Once I build up camera confidence and routine I will try to do these daily. Eek, no pressure.
In the industry, they say the best and only way to do it is batch! Batching though also takes a lot of time and a crazy amount of content but it frees up the rest of your time.
After divulging one of my biggest obstacles I have come to the conclusion that the only way to solve this is to make a simple strategy by creating a calendar sectioning off a day for blogging and podcasts and another day for vlogging and sticking to the same day every week, therefore, training oneself to be consistent.
So my 5 tips on being consistently consistent are:
1. Keep your eye on the prize – Know why you want to have that stream of consistency. You may want to build your audience, you might have something you strongly want to share or have a story to tell. Whatever it is, know why you are doing it and keep that in mind.
2. Prioritise your schedule – If its important to you or you strongly want to be consistent then that should be your priority. Like I said get a calendar and section off a day or few hours every week where you can have space to write, film, record, meditate or whatever it is.
3. Batch – This does work as it frees up the rest of your time. As we both know do sit and do a blog, vlog with editing etc every day will just eat into all your time. As #2 says if you can corner off a few hours or a day a week to do this then you can create a week’s worth of content.
4. Word Economy – If you are getting consistent about your business/social media etc know that it doesn’t have to be of an epic size proportion. People have less and less time so if you can say what you need to say in a few paragraphs or in 5- 15 mins of vlogging or 30 min podcast di it!
5. Enjoy it – If you don’t enjoy what you’re saying and you feel you are forcing content by over researching and pulling your hair out then stop. It’s not for you. If you can hire someone to create your content for you it will make your life so much easier and you can still be the face of your company. You don’t need to and shouldn’t do everything yourself. Step back and focus on scaling your business. Your audience will know if it’s genuine or not.
I hope these tips are helpful. If you have any advice, more to add or any suggestions please feel free to leave a reply in the comment box.
AKM xx
Antonia K. Moore 